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How to Create a Google Ads Campaign Step by Step

February 7, 2026

How to Create a Google Ads Campaign

Creating a Google Ads campaign is one of the fastest ways to promote your business online. Google Ads allows you to show your ads to people who are actively searching for your products or services, helping you generate leads and sales quickly.

In this guide, you’ll learn how to create a Google Ads campaign step by step, even if you’re a beginner.

Step 1: Create a Google Ads Account

To start, visit the Google Ads platform and sign in using your Google account.

Set Your Advertising Goal

Google Ads will ask you to choose a goal such as:

Website traffic
Leads
Sales
Phone calls
Brand awareness

Choosing the right goal helps Google optimize your campaign for better results.

Step 2: Choose the Right Campaign Type

Selecting the correct campaign type is essential when creating a Google Ads campaign.

Popular Google Ads Campaign Types

Search Campaign

Text ads that appear on Google search results.

Display Campaign

Banner ads shown on websites and mobile apps.

Video Campaign

Ads shown on YouTube videos.

Shopping Campaign

Product-based ads for eCommerce businesses.

For beginners, Search campaigns are the most effective starting point.

Step 3: Set Campaign Settings

Location Targeting

Choose where your ads should appear:

Country
State
City
Radius around your business

Local targeting helps small businesses avoid wasting budget.

Language & Audience

Select the language your customers use and refine targeting based on audience behavior.

Step 4: Set Your Budget and Bidding

Google Ads gives full control over how much you spend.

Daily Budget

Set a daily amount you’re comfortable spending. You can increase or decrease it anytime.

Choose a Bidding Strategy

Popular bidding options include:

Maximize Clicks
Maximize Conversions
Manual CPC
Target CPA

Your bidding strategy directly affects your Google Ads performance and cost.

Step 5: Keyword Research and Selection

Keywords are the backbone of a Google Ads campaign.

Choose Relevant Keywords

Select keywords that match what users are searching for. Example:

“digital marketing services”
“salon near me”
“buy shoes online”

Avoid very broad keywords in the beginning to control cost.

Step 6: Write High-Quality Ad Copy

Your ad copy determines whether users click your ad or not.

Elements of a Good Google Ads Ad

Strong headline with keyword
Clear value proposition
Call-to-action (CTA) like Call Now or Get Quote

Relevant ads improve Quality Score and reduce cost.

Step 7: Create a Landing Page

Sending users to the right page is crucial.

Optimize Landing Pages

Your landing page should:

Match the ad message
Load fast
Be mobile-friendly
Have a clear CTA

A good landing page improves conversions and lowers cost per click in Google Ads.

Step 8: Set Up Conversion Tracking

Conversion tracking helps measure success.

Track Important Actions

You can track:

Form submissions
Phone calls
Purchases
App installs

This data helps you optimize your Google Ads campaign for better ROI.

Create a Google Ads Campaign — Online programmatic advertising in feed on computer screen. Optimize advertisement target optimize click through rate and conversion. Ads dashboard digital marketing strategy analysis for branding .

Step 9: Launch and Monitor Your Campaign

Once everything is set, launch your campaign.

Monitor Performance Regularly

Check:

Click-through rate (CTR)
Cost per click (CPC)
Conversions
Budget usage

Regular optimization is key to success in Google Ads.

Common Mistakes to Avoid When Creating Google Ads Campaigns

Choosing Wrong Keywords

Ignoring Negative Keywords

Not Tracking Conversions

Sending Traffic to Poor Landing Pages

Avoiding these mistakes can save money and improve results.

Why Google Ads Is Effective for Indian Businesses

India has millions of daily Google searches, making Google Ads one of the best platforms for reaching potential customers quickly.

For official resources and setup guidance, visit Google India Ads platform.

Get Expert Help to Create Google Ads Campaigns

Creating and managing Google Ads campaigns requires experience and continuous optimization. Professional help can reduce wasted spend and increase conversions.

Contact our Google Ads experts

Conclusion

Creating a Google Ads campaign involves choosing the right goal, campaign type, keywords, budget, and tracking setup. When done correctly, Google Ads can drive high-quality traffic, leads, and sales for your business.