Why Google Ads Account Gets Suspended
A suspended Google Ads account can be frustrating, especially when your business depends on paid advertising. Google Ads has strict policies to protect users and advertisers, and any violation can lead to account suspension.
Understanding why Google Ads accounts get suspended is the first step toward resolving the issue and preventing it in the future.
What Does Google Ads Account Suspension Mean?
When Google Ads suspends an account, all ads stop running immediately. You cannot create new campaigns or edit existing ones until the issue is resolved.
Suspension usually happens when Google detects policy violations, suspicious activity, or repeated non-compliance.
Most Common Reasons for Google Ads Account Suspension
Circumventing Systems Policy
This is one of the most serious violations.
Examples
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Creating multiple accounts to bypass suspension
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Hiding or misrepresenting information
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Redirecting users to different content than approved
Violating this policy often results in permanent Google Ads suspension.
Unacceptable Business Practices
Google Ads does not allow misleading or dishonest behavior.
Common Issues
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False claims or guarantees
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Fake discounts
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Misleading pricing
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Scamming tactics
If Google believes your business is deceptive, your Google Ads account may be suspended.
Payment and Billing Issues
Payment problems are a very common cause of suspension.
Payment-Related Reasons
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Failed or declined payments
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Using unauthorized payment methods
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Chargebacks or suspicious transactions
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Incorrect billing information
Resolving billing issues quickly can help restore your Google Ads account.
Policy Violations in Ads or Landing Pages
Ads must comply with Google’s advertising policies.
Frequent Policy Violations
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Prohibited content
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Restricted products without approval
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Misleading ad copy
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Poor landing page experience
Repeated violations can lead to Google Ads account suspension.
Malicious or Harmful Content
Google Ads strictly prohibits harmful activity.
Examples
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Malware or phishing
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Unsecure websites
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Downloading harmful software
If your website is flagged as unsafe, your Google Ads account will likely be suspended.
Counterfeit or Trademark Issues
Selling counterfeit products is strictly forbidden.
Common Issues
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Selling fake branded products
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Unauthorized use of trademarks
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Misleading brand representation
Trademark-related violations can quickly result in Google Ads suspension.
Repeated Policy Violations
Even minor violations can add up.
Important Point
If Google Ads repeatedly disapproves your ads and warnings are ignored, the account may be suspended permanently.
How to Check Why Your Google Ads Account Is Suspended
Google sends an email explaining the reason for suspension.
What to Do
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Check registered email inbox
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Review policy violation details
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Log in to Google Ads dashboard for alerts
Understanding the exact reason is crucial before taking action.
How to Fix a Suspended Google Ads Account
Review and Correct Policy Violations
Fix all issues related to ads, keywords, and landing pages.
Actions to Take
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Remove prohibited content
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Correct misleading claims
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Improve landing page transparency
Only submit an appeal after resolving all issues.
Fix Payment Issues Immediately
Update payment methods and clear outstanding balances.
Tips
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Use valid cards
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Ensure sufficient balance
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Avoid repeated payment failures
Payment-related suspensions are often reversible.
Submit an Appeal to Google Ads
Once issues are fixed, submit an appeal.
Appeal Tips
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Be honest and clear
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Explain the corrective steps taken
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Avoid emotional language
Google Ads reviews appeals manually, and responses may take a few days.
How to Prevent Google Ads Suspension in the Future
Follow Policies Strictly
Use One Google Ads Account Only
Maintain Transparent Business Practices
Monitor Disapproved Ads Regularly
Keep Website Secure and Updated
Prevention is easier than recovery.
Google Ads Suspension for Indian Businesses
Indian businesses often face suspension due to billing issues, restricted categories, or landing page compliance. Understanding policies and maintaining transparency is essential for running successful Google Ads campaigns in India.
Need Help Recovering a Suspended Google Ads Account?
Recovering a suspended Google Ads account requires policy expertise and careful handling. Professional assistance can improve appeal success and prevent repeat suspensions.
Contact our Google Ads experts
Conclusion
Google Ads account suspension usually happens due to policy violations, billing issues, misleading practices, or repeated non-compliance. By understanding the reason, fixing all violations, and submitting a proper appeal, businesses can restore their Google Ads account and avoid future suspensions.
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