Short vs Long Domain Names: Which One Should You Choose?
When launching a website, one of the first and most important decisions you’ll make is choosing your domain name. It’s not just your web address—it’s the foundation of your online identity. A big question many face is: short vs long domain names—which is better?
Let’s explore the key differences between short and long domain names, the pros and cons of each, and how to choose the right one for your brand.
What Is a Short Domain Name?
A short domain name is typically 3 to 12 characters long and easy to remember. Examples include:
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zoom.com -
cnn.com -
hubspot.com
Benefits of Short Domain Names:
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Easy to remember: Short names stick in the mind.
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Quick to type: Better for mobile users and direct traffic.
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More brandable: Concise names look professional and are easier to design around.
However, many short domains are already registered or come at a premium price due to high demand.
What Is a Long Domain Name?
A long domain name usually exceeds 15 characters and may include descriptive keywords. Examples include:
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thebestdigitalmarketingagency.com -
techsolutionsforstartups.com
Benefits of Long Domain Names:
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More descriptive: You can include keywords that describe your business or niche.
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Better for SEO: Including terms like “digital marketing” or “web development” can help search engines understand your site.
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Availability: Easier to find and register without high cost.
But longer names can be harder to remember and prone to typos.
Short vs Long Domain Names: Key Differences
| Feature | Short Domain Names | Long Domain Names |
|---|---|---|
| Memorability | High | Lower |
| Typing Ease | Quick | Slower, prone to typos |
| Availability | Limited and expensive | More options available |
| SEO Potential | Lower, unless branded well | Higher with relevant keywords |
| Branding Flexibility | High | Medium |
Which Domain Name Is Better for SEO?
This is a common debate. While short domain names are excellent for branding, long domain names with keywords can support SEO efforts—especially if you’re targeting niche audiences.
However, Google doesn’t give ranking preference to domain length alone. The overall site quality, content, and backlinks still play a bigger role.
Check out Google’s own statement on domain names and SEO here:
Google Search Central Blog
When to Choose a Short Domain Name
Choose a short domain name if:
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You’re building a strong, brand-focused business (e.g., startup or app).
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You want to keep your web address highly shareable on social media.
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You’re okay with paying extra to get a premium name.
Example:
If your business is called “Nimbus,” a short domain like nimb.io or nimbusapp.com is ideal.
When to Choose a Long Domain Name
Choose a long domain name if:
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You want to include SEO keywords (e.g.,
topdigitaldesignservices.com) -
Your brand is descriptive rather than abstract.
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Your desired short domain is unavailable or too expensive.
Pro Tip:
Keep it under 20 characters if possible and avoid unnecessary filler words.
Tips to Choose the Right Domain Name
Keep It Simple
Whether short or long, your domain should be easy to spell and pronounce.
Avoid Hyphens and Numbers
These are often misunderstood and reduce brand trust.
Check for Trademarks
Before registering, check that your name isn’t already protected legally. You can use USPTO.gov for U.S.-based checks.
Secure the Domain Early
Once you decide, grab the domain quickly—good names don’t stay available for long!
Still unsure which route to take? Contact our experts for help choosing and registering the perfect domain for your brand.
Final Thoughts: Short vs Long Domain Names
In the short vs long domain names debate, the best choice depends on your goals:
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Want a clean, brand-focused domain? Go short.
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Want an SEO-optimized and descriptive address? Go long (but not too long).
Whatever you choose, ensure it aligns with your brand, is easy to remember, and helps users find you effortlessly.