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Why Google Ads Account Gets Suspended & How to Fix It

February 7, 2026

Why Google Ads Account Gets Suspended

A suspended Google Ads account can be frustrating, especially when your business depends on paid advertising. Google Ads has strict policies to protect users and advertisers, and any violation can lead to account suspension.

Understanding why Google Ads accounts get suspended is the first step toward resolving the issue and preventing it in the future.

What Does Google Ads Account Suspension Mean?

When Google Ads suspends an account, all ads stop running immediately. You cannot create new campaigns or edit existing ones until the issue is resolved.

Suspension usually happens when Google detects policy violations, suspicious activity, or repeated non-compliance.

Most Common Reasons for Google Ads Account Suspension

Circumventing Systems Policy

This is one of the most serious violations.

Examples

Creating multiple accounts to bypass suspension
Hiding or misrepresenting information
Redirecting users to different content than approved

Violating this policy often results in permanent Google Ads suspension.

Unacceptable Business Practices

Google Ads does not allow misleading or dishonest behavior.

Common Issues

False claims or guarantees
Fake discounts
Misleading pricing
Scamming tactics

If Google believes your business is deceptive, your Google Ads account may be suspended.

Payment and Billing Issues

Payment problems are a very common cause of suspension.

Payment-Related Reasons

Failed or declined payments
Using unauthorized payment methods
Chargebacks or suspicious transactions
Incorrect billing information

Resolving billing issues quickly can help restore your Google Ads account.

Policy Violations in Ads or Landing Pages

Ads must comply with Google’s advertising policies.

Frequent Policy Violations

Prohibited content
Restricted products without approval
Misleading ad copy
Poor landing page experience

Repeated violations can lead to Google Ads account suspension.

Malicious or Harmful Content

Google Ads strictly prohibits harmful activity.

Examples

Malware or phishing
Unsecure websites
Downloading harmful software

If your website is flagged as unsafe, your Google Ads account will likely be suspended.

Counterfeit or Trademark Issues

Selling counterfeit products is strictly forbidden.

Common Issues

Selling fake branded products
Unauthorized use of trademarks
Misleading brand representation

Trademark-related violations can quickly result in Google Ads suspension.

Repeated Policy Violations

Even minor violations can add up.

Important Point

If Google Ads repeatedly disapproves your ads and warnings are ignored, the account may be suspended permanently.

How to Check Why Your Google Ads Account Is Suspended

Google sends an email explaining the reason for suspension.

What to Do

Check registered email inbox
Review policy violation details
Log in to Google Ads dashboard for alerts

Understanding the exact reason is crucial before taking action.

How to Fix a Suspended Google Ads Account

Review and Correct Policy Violations

Fix all issues related to ads, keywords, and landing pages.

Actions to Take

Remove prohibited content
Correct misleading claims
Improve landing page transparency

Only submit an appeal after resolving all issues.

Fix Payment Issues Immediately

Update payment methods and clear outstanding balances.

Tips

Use valid cards
Ensure sufficient balance
Avoid repeated payment failures

Payment-related suspensions are often reversible.

Submit an Appeal to Google Ads

Once issues are fixed, submit an appeal.

Appeal Tips

Be honest and clear
Explain the corrective steps taken
Avoid emotional language

Google Ads reviews appeals manually, and responses may take a few days.

How to Prevent Google Ads Suspension in the Future

Follow Policies Strictly

Use One Google Ads Account Only

Maintain Transparent Business Practices

Monitor Disapproved Ads Regularly

Keep Website Secure and Updated

Prevention is easier than recovery.

Google Ads Suspension for Indian Businesses

Indian businesses often face suspension due to billing issues, restricted categories, or landing page compliance. Understanding policies and maintaining transparency is essential for running successful Google Ads campaigns in India.

Need Help Recovering a Suspended Google Ads Account?

Recovering a suspended Google Ads account requires policy expertise and careful handling. Professional assistance can improve appeal success and prevent repeat suspensions.

Contact our Google Ads experts

Conclusion

Google Ads account suspension usually happens due to policy violations, billing issues, misleading practices, or repeated non-compliance. By understanding the reason, fixing all violations, and submitting a proper appeal, businesses can restore their Google Ads account and avoid future suspensions.